Bike companies seed-fund bicycle-provision program for tsunami-impacted Sri Lanka
by RL PolicarMoving beyond plain old disaster relief, SRAM and Trek have donated $200 000 and $100 000 respectively to a program what will deliver 25 000+ locally-sourced, sit-up-and-beg bicycles to individuals in Sri Lanka impacted by December’s Asian tsunami. Specialized and Cycle Europe pledged $10 000+ apiece. Earlier this year some bike companies and refurb charities wanted to donate Western-style bicycles to the region, an idea rejected by bicycles-to-the-developing-world organisations such as Pedals for Progress in the US and Re~Cycle in UK.
