As Lance Armstrong rolls toward a seventh Tour de France championship, area bicycle shops are seeing a resurgence of interest in road riding and road bikes.
Road bikes are the specialty bikes with skinny tires and big price tags. They range in price from $500 to more than $6,000, with the average price more than $1,150.
“Lance Armstrong has been the best sales person for our business since Greg LeMonde in the mid-1980s,” said Randy Bailey, owner of Stadium West in Green Bay. “We’re seeing a lot of people who bought mountain bikes and are coming in and saying ‘I want to ride faster.’”