Awhile back I posted this video from the president of Trek, John Burke, calling the bike industry to advocacy. Trek continues to put their money where their mouth is by launching their new program, 1 World, 2 Wheels.
From Bicycle Retailer:
Trek’s president asked retailers to participate in its program [...] Burke said Trek will provide leadership and commitment, as well as ads, brochures, T-shirts, billboards and signage. Trek will donate $10 for every full-suspension bike sold to IMBA, for a minimum of $600,000 over the next three years. Trek also will donate $1 per helmet to Bicycle Friendly Communities, for a minimum of $1 million over the next three years.
From Trek’s Website:
Trek Dealers are working to get people to ride their bikes and make a more bike friendly world, one mile at a time.
We all know the world has some problems; gas is expensive and cars pollute, the roads are congested and humans are getting bigger. And not in a good way.
Luckily, there is a solution to these problems. A solution that burns calories, not gas. It doesn’t waste fuel sitting in traffic. Something that could even bring communities closer together.
The solution is the bicycle.
With 40% of non-work related car trips being taken being two miles or less, what would happen if more people took the short trips on their bike? What if more communities had a “Safe Routes to Schools” plan so kids could ride to school safely? What would the world be like with more bicycle friendly communities?
Imagine arriving at work fresh instead of frazzled. Parking within feet of the building! Your kids getting exercise to and from school. Better still, commuting by bike IS exercising! And there are no carbon emissions from burning calories.
We all can ride and we have only one planet. Trek and Trek dealers challenge you to join us in making the world a more bike friendly place. You can start by riding your bike. It’s the greenest thing you can do to help the earth.
I’m really excited to see Trek step up in such a big way to show the world that a solution to a lot of our problems is the bicycle. Additional steps they are taking include hiring a fulltime, experienced advocacy worker and distributing lots of pro-bike paraphernalia.
Last week the 1 World, 2 Wheels program was launched in Trek’s hometown of Madison and every one of the dealors signed on. If your Local Bike Shop is a Trek dealer, encourage them to jump on board and make a difference.