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Introduction (with video!)

by JoelGuelph


Welcome to my first post on Commute by Bike. I am excited to be among the new recruits to the site, along with Jeff, Chris, and Noah.

I have been a bike commuter ever since my first job as a bike mechanic required me to ride over an hour to get to the shop. I quickly learned the benefits of the multi-modal commute on rainy, snowy and hungover days. I spent my first 25 years in Calgary, Alberta, Canada, within sight of the great Rocky Mountains. As such, I’ve had many opportunities to immerse myself into many disciplines of cycling. I have raced XC, DH, and Dual Slalom, appeared in bike videos with the crew for dirt jumping and free riding, and more recently, I started riding a road bike. I have wrenched for over 10 years, at times full-time, but mostly part-time while getting my education as a mechanical engineer.

I am currently living in Guelph, Ontario and have a 10 km (~6 mi.) commute to work. I try to commute at least 3 days per week and I hope to share my experiences and what I learn with fine readers of Commute By Bike.

Now for the video:

I was completely shocked to see this on primetime TV up here in Canada. Kudos to WWF-Canada for putting such a pro bike commuting message out there, especially in primetime! What do you guys think, should the guy be wearing a helmet? Should he have a rack and panniers? I personally think that showing him in work clothes with out a lot of gear allows the average coach potatoe to say “Hey, I could do that!”

Thule Set $97

7 Responses to “Introduction (with video!)”

  1. Stefan says:

    We like your site and have added it to our blog roll. Our blog, My Green Element ( covers green business and marketing trends. I was hoping we could be added to your blog roll. Also, if you are interested in writing a guest post, please let me know.

  2. david p. says:

    Great commercial. I’d love to see something similar done in LA.

  3. Nathan says:

    That’s a great ad! Looking forward to your contributions to CbB. Thanks!

  4. danomite says:

    It is great to see another group of talent at CBB. Joel, please say give my regards to the singletrack around Guelph for me.

  5. Siouxgeonz says:

    Snork… should he be wearing a helmet? Perhaps they intentionally avoided that issue by making sure he wasn’t *riding* the thing yet 😀 A helmet would be consistent with the message of the video that we think about our risks – tho’ they didn’t show the actual *change* from the past (as in, people in that car being strapped in, and the doc and woman embarking in some other social interaction).

  6. Siouxgeonz says:

    (oops, just showed it to a buddy and yea, he rides off nekkid-headed. Welp, it *would* be more consistent with their apparent theme – but I know the global view of cyclists doesn’t have them donning those foam thingies as we are wont to do. )

  7. JoelGuelph says:

    Thanks for the positive comments!

    As for the helmet, I don’t think it is a big deal that he doesn’t have one. If he put a lid on, it would be one more reason for someone to say, “I would ride my bike, but I don’t want look like a dork,” or “mess up my hair.” I’m just happy the ad is being played during primetime!

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