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Snapple’s Antioxidant Water

by Commute by Bike

Snapple recently announced the release of their new line of Antioxidant Water. As part of their launch I was contacted by them to try out and review some of their new water. Apparently we were chosen because this site promotes fitness. If only they actually knew me and how much of a slacker I really am. Although I do appreciate this quote from the bottle:

Some of you are great athletes. Everyone else, well, you try really hard. That’s OK. We believe in little things called personal goals.

This “enhanced” water is available in four different versions:

  • The Power to PROTECT:, Vitamins A and E, electrolytes and a complete dose of Vitamin C help protect the body against free radicals. Available in Tropical Mango and Orange Starfruit flavors.
  • The Power to DEFY: Vitamins A and E, Grape Seed Extract, plus electrolytes assist in refreshing the body and mind. Available in Raspberry Acerola and Grape Pomegranate flavors.
  • The Power to AWAKEN: Vitamins A, E and B, Caffeine, Guarana, Ginseng and Ribose, plus electrolytes will awaken your senses. Available in Strawberry Acai and Dragonfruit flavors.
  • The Power to RESTORE: Vitamins A and E, plus a double dose of electrolytes assist in restoring the body after any endurance and strength activity. Available in Agave Melon flavor.

I took delivery of four bottles of Snapple water. Flavors included Grape Pomegranate, Raspberry Acerola, Orange Starfruit and Agave Melon.

The Taste

This is the angle that Snapple’s brand shines through the most. The different flavors of water are very tasty and unique. The Agave Melon was my favorite and the Orange Starfruit reminded me of those Pop-ice popsicles I ate when I was a kid.

If you like the taste of fruit juice and looking for some unique flavors then you’ll probably enjoy the Snapple Antioxidant water.

The Nutrition

While Snapple is trying to provide you with vitamins and electrolytes that you may need, I’m not extremely thrilled with how much sugar is in each bottle. There is 13 grams of sugar per serving size (1 cup) of Snapple Antioxidant Water. That’s just a tad under what you’ll find in a bottle of Gatorade or Powerade sports drink at 15 grams of sugar per serving (1 cup).

The general manager of Snapple, Brian Mazur, says “The launch of Antioxidant Water and LYTeWater provides consumers with nutrient-packed, great tasting alternatives to traditional bottled water.” and that’s where I disagree.

I’d have a hard time replacing bottled water with the Snapple version and call it healthier. Each bottle is packed with 32 grams of sugar and 140 calories.

If you’re into drinking other sports drinks then you may enjoy the new flavors offered by Snapple, but I don’t recommend using it to replace your normal intake of water.

Click here to read more on the full press release on Snapple Antioxidant Water.

 
Burley nomad 229

24 Responses to “Snapple’s Antioxidant Water”

  1. It looks like the even used the same bottler that Vitamin Water uses, :p

  2. Ooooh, I KNEW I should have blogged something about this stuff last week. Coulda got the drop on you!

    I was heading home from work with no water, as halfway through the day I had discovered a unique and complex ecosystem thriving in my water bottle–one I did not wish to destroy. I picked up a bottle of the “Strawberry Acai” antioxidant water because it was in a vending machine along the rail trail o nthe way home.

    It’s fairly yummy.

  3. Mike says:

    I think I’ll wait until Snapple releases “The Power to TOTALLY RULE” version that combines all of the special ingredients of each of the four: Vitamins A and E, complete dose of Vitamin C, Grape Seed Extract, Caffeine, Guarana, Ginseng and Ribose, quadruple dose of electrolytes. Available in water flavor.

    Four versions of enhanced water with a different flavor each, that’s too many choices. I’ll just be picking water if I’m thirsty or Coke if I’ve bonked. The Power to RIPTHELEGSOFFYOUROPPONENTS – that one could be interesting…

  4. Paul Vincent says:

    Why don’t they call their other drinks “Tea-Flavored Water?” Last time I checked, water had one ingredient, sometimes w/ minerals present.

  5. Commuter says:

    Did you just run an ad and call it a blog entry? Weak. Sad and weak.

  6. Tim Grahl says:

    Commuter: did you read the article? I didn’t exactly have nice things to say about it. If I got paid for it they spent their money pretty badly. Oh right, and it’s nice that you had the balls to leave a fake email address.

  7. Commuter says:

    Ok, my real email is on this one.

    And no, I did not waste my time reading the whole thing. Why should I? Unless you totally trashed the product, their mission was accomplished. You posted their picture and put the product name in bold. They got a banner ad for free.

    They are introducing a new product, and their marketing goal is to get the name in front of as many eyeballs as possible. Marketing campaigns are not “BrandX is great!”, they are “BrandX!” It’s called mindshare.

    Don’t read me wrong. I love the blog. I read every entry. But there was nothing “commute” or “bike” in the shilling. Sorry if that sounds harsh. But I have to call it like I see it.

  8. bikesgonewild says:

    …i like ‘mike’s’ version…although i’d suggest a little viagra thrown in the mix for a truly “ENHANCED” drink…

  9. Jared says:

    “We’ll go viral, and blog it out.”

  10. FritZ says:

    I’ve been debating about whether I should post about some of the drinks and other free products that were thrown around as free samples at Sea Otter. Some of them are pretty good. Others were horrendously awful. Should I call them out or not?

  11. Tim Grahl says:

    Commuter: I’m having trouble seeing why you have such a problem with this. Is it because it was part of Snapple’s marketing plan to send me product and have me talk about it? If that’s the case, then you should be completely pissed with almost every product we review and just stop reading this site… and pretty much every other major site or magazine.

    Most reviews we do here are of products that the companies sent us to review. Sure, we have to send them back most of the time but I doubt Snapple wanted their water back when I was done with it.

    Part of a lot of marketing campaigns is sending product to websites/magazines to have them talk about it. I feel like my job is to give my honest review of the product, which I did.

    So I have no problem reviewing a product even if it is part of a company’s marketing strategy and branding… that’s what EVERY COMPANY does and as long as I’m giving my honest opinion of stuff, I don’t see the issue.

    That said, I see your frustration that the Snapple water doesn’t have anything “commute” or “bike” about it. And to be honest, when I agreed to get the water I didn’t think much of it but when I actually opened the box after it arrived I had a thought that it probably didn’t belong here on CBB. But at that point I didn’t have much of a choice as I had already agreed to do it and didn’t feel right backing out of something I said I would do.

    In the future, I’ll probably be more selective of what products we mention here and make sure they are relevant, but as for your overall statement that we are working within a company’s marketing plan… well, I don’t really have much of a problem with that.

  12. Commuter says:

    Wow, you do not have a problem with doing someone elses work for free? That actually surprises me.

    The other point which I di d not clearly state is that the blog entry was NOTHING BUT AD COPY. There was no content other than the ad. For example, when BikeSnobNYC does an ad, it is a skeleton on which to hang some other content. I can ignore the ad (and I do) and still get something out of the blog entry. With what you wrote, the ad is the only content.

    You are trying to tell me that EVERYONE does full page ad copy for products unrelated to their stated mandate and calls that a blog entry? Seriously? You are either kidding me or kidding yourself.

    Sorry this sounds so confrontational. Let me put it this way. I read your blog regularly and I get a lot out of it. But in this entry, I felt you were not serving me, your agenda was to play me and serve someone else. I honestly felt betrayed.

    But I am just one reader, and I am sur e most of the rest don’t care. Thanks for spending the time to inform me of your viewpoint.

  13. Tim Grahl says:

    Commuter: Nothing but ad copy? The article was 462 words long and only 116 words were pulled from their press release and another 23 pulled from the side of the bottle. The rest were my words.

    At this point you’re ignoring the parts of my argument that you want to.

    I said every major website or magazine takes delivery of products so that they can review them. This is part of a company’s marketing plan. It’s not the media doing the company’s work for free… it’s just how things work. Would you rather us get paid for them? I’ve fired people for that before.

    Is it really that hard for you to understand?

  14. tad says:

    I have to agree with both Commuter and Tim. As you might have gleaned from my earlier comment, I think showing snapple water on this website was a mistake. Commuter also pointed that out, although perhaps for somewhat different reasons. Although I (and Commuter) do not see any helpful use for this particular entry, I’m sure there are some people who actually do appreciate Tim’s brief review.

    It looks like both of you are trying to save face. Commuter, as you can read from the review, Tim doesn’t recommend the product. And I think several of the other comments show that several people are amused by snapple’s over the top product slogans. Lest we forget, you and I view this site for free. All of the relevant information, advice, and community is worth way more than the occasional nonsense entry. Not one of the CBB staffers is obligated to appease our every desire.

    That said, I don’t think any of the CBB staffers ought to get defensive when a reader opines about the nature of the content. I know you’re not obligated to please all of us, but it is in your best interest to pay attention when someone has a problem. A thoughtful response is better than a retort.

  15. Ghost Rider says:

    Tim, if Snapple wanted their water back after you sampled it, you could always “refill” the bottles (snicker, snicker). You’d be reusing AND recycling both the bottle and water, and the folks at Snapple would have a lot to giggle about.

    When companies send out products to review, it’s the nature of the beast that some of the ad copy gets reused for the review itself…it may seem like an advertisement at times, but anytime a writer’s own words are used (liked it, hated it, did or didn’t do what was expected), that makes it a legitimate review.

    Besides all that, a blindly rigid focus on “pure bike commuting” is boring…there’s got to be room for personal interest stories, loosely-related observations and assorted minutia to appeal to a broader readership. I think the Crooked Cog folks do an excellent job at blending these aspects (and we’re their biggest competitor)!!!

    So, Commuter, if you think you can do it better, by all means — set up your own blog and stick to your rigid ideal of what you think a bike commuter blog should be.

  16. bikesgonewild says:

    …what sanctimonious clap trap, “commuter”…mr grahl & the other editors of this site are entitled to review basically anything they deem fit as relating to cycling “from their viewpoint”…

    …your inflexible, narrow minded, self-serving attitude is a wonderful example of the type of personality that is often encountered in uncooperative bureaucratic agencies regulating laws & monies that relate to the cycling community…the old “i don’t do it so why should i accommodate you ?” mindset…

    …advertising is something that’s been around for a long time & i think most of us “get” it, but your quasi-intellectual breakdown was condescending at best…

    …my suggestion to you sir::: on your ride/commute home this week, take a few deep breaths through your nose & if you’re lucky enough to have some blue sky & a little greenery around you, enjoy it…

  17. Commuter says:

    Of course he is entitled to write anything he wants in his blog. You are not enlightening anyone with that statement. I never said he didn’t. I merely said it was weak. Then I elaborated when asked.

    I respect Tim for discussing the actual content of my beef. I did not insult his personality or attitude and he did not discuss mine.

    Why do you feel the need for a personal attack? Your rant is nonsensical. Where did that “laws & monies” statement come from?

    You don’t have to agree with me. I’m happy if you don’t. Diversity of opinion is a wonderful thing.

    Should I always enjoy everything Tim writes? Should I not voice my opinion if disappointed? Are you mad that my way of thinking is different from yours?

  18. Jewell says:

    I can understand doing reviews for bicycling products on this blog, but I found this entry to be rather pointless and it makes me reconsider the intent of this blog… to be a informative and fun blog for bicyclists, or a blog which readily allows itself to be solicited by companies who only wish to gain a profit.

  19. bikesgonewild says:

    …why ???…because you go on & on & on about it…so i took responsibility for being the self appointed “spoiler”…& i’m not overly concerned w/ being popular, that’s why…ok ???…

    …beyond that, i wish i had some kinda refreshing, fortified drink to give me a boost so that i don’t snoozzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz….

  20. Fritz says:

    Speaking of drinks, bikesgonewild, you’ll be pleased to know that I finally tried your favorite drink the other weekend — Yerba Mate.

  21. bikesgonewild says:

    …fritz, try it a few times & definitely a coupla cups before a serious ride & lemme know what cha think…if you’ll recall, i mentioned it has some interesting properties regarding lung expansion as well as the high vitamin C & friendly buzz…make sure you get the raw stuff, not roasted & maybe even mix a little mint in w/ it…

    …& commuter, don’t take it too personally…you sound like an intelligent being but that horse seemed pretty dead…consider this a written apology if you feel the need for one…i try to be a straight up human being…far from perfect, confrontational if i feel the need, but straight up…

  22. Commuter says:

    Peace, bikesgonewild. We’re cool.

    We’re all united in the brotherhood (and sisterhood) of cycling.

  23. Ianina says:

    The post was great…but can I ask for a request? Can you please include antioxidant water on your next post? Thanks :)

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