The folks of Momentum Magazine posted the Interbike Urban Legends Art & Fashion show video with help from Masi Bikes. You also see details about the bikes, accessories and clothing at Momentum Planet.
Videography by David Niddrie and Gwendal Castellan. Photography by Wendell Challenger, Richard Masoner (aka Yours Truly), Carlton Reid, Joe Sales.
Edit by Tim Grahl:
I pulled up Commute by Bike this morning planning to post this video but Fritz beat me to it. However, I did want to add a few of my thoughts on the significance of having an event like the Urban Legends show at Interbike.
As discussed frequently here, the bicycle was hijacked in our country by the “sport” of cycling and a huge part of the problem is the reluctance of the industry to change that. Interbike 2008 was my fifth year at the show and I am still constantly surprised by how people can’t get their heads out of their asses long enough to look past their full carbon widgets and shaving grams off their race bike to see that we can all benefit by focusing on urban (normal) cycling and offering real people real bikes to get around on.
In all my past years of Interbike there has not been one extra-curricular activity surrounding the show that was focused on the normal rider. While I stood in that ballroom and watched the Urban Legend fashion show, I was thrilled beyond words that this was taking place at Interbike.
While I completely believe that each one of us makes a difference when we daily choose a bicycle over a car, seeing a shift in the bike industry this way means more products for normal people to take up cycling and more resources spent promoting every day cycling.
Congratulations to Momentum Magazine for putting on the show.
A huge thanks to Interbike for taking the chance on inviting them in.
And more hope than ever for the bike industry… I think you’re starting to get it!