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	<title>Comments on: The Blue Ocean Trilogy: Cycling for the Other 90% of Us</title>
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	<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/</link>
	<description>Tips, Hints, Reviews and Safety for Bike Commuters</description>
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		<title>By: Chris Jordan</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229815</link>
		<dc:creator>Chris Jordan</dc:creator>
		<pubDate>Sat, 23 Apr 2011 16:09:03 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229815</guid>
		<description>My thoughts exactly: high or low recumbents, &#039;bent bikes or &#039;bent trikes- delta or tadpole, &#039;bent tandems (also bikes or trikes), even enclosed velomobiles or velotaxis!</description>
		<content:encoded><![CDATA[<p>My thoughts exactly: high or low recumbents, &#8216;bent bikes or &#8216;bent trikes- delta or tadpole, &#8216;bent tandems (also bikes or trikes), even enclosed velomobiles or velotaxis!</p>
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		<title>By: John in MD</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229671</link>
		<dc:creator>John in MD</dc:creator>
		<pubDate>Tue, 12 Apr 2011 00:29:09 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229671</guid>
		<description>Too late! Crate and Barrel is already selling a Dutch-style bike. Faddists are probably flocking there even as we speak.

I have  to go wrap twine around my handlebar tape...</description>
		<content:encoded><![CDATA[<p>Too late! Crate and Barrel is already selling a Dutch-style bike. Faddists are probably flocking there even as we speak.</p>
<p>I have  to go wrap twine around my handlebar tape&#8230;</p>
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		<title>By: BluesCat</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229662</link>
		<dc:creator>BluesCat</dc:creator>
		<pubDate>Mon, 11 Apr 2011 18:45:10 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229662</guid>
		<description>&quot; ... Only because BluesCat wouldn’t submit to an X-ray ... &quot;

Dang, Ted, now I gotta get another new keyboard ... got morning coffee in this one ... and I&#039;m alternating between choking and laughing.

Josh S. has a perfectly valid point, th. Mark should have four x-rays of bike riders. The third one should still be of that Dutch-style upright, but there should be a bit of red in the lower lumbar region (where you wind up with compressed vertebra after a couple of Black Hole Sized Pot Holes).

The fourth x-ray should be of a recumbent bike and rider. Here is where there should be NO red in the rider&#039;s back. As a matter of fact, to show the TRUE comfort of a &#039;bent, the skeleton of a figure in a blue dress should be shown in THAT x-ray: giving a relaxing back massage to the bike rider.

It is not so much CARS, per se, it is our CAR-centric Society that is the problem. I recall an incident when I was waiting at a stop sign in the far right traffic lane at an intersection. A Phoenix policeman pulled up behind me, honked his horn, then pulled up next to me and told me &quot;I didn&#039;t belong out there.&quot; A true, &quot;WTF?&quot; moment.</description>
		<content:encoded><![CDATA[<p>&#8221; &#8230; Only because BluesCat wouldn’t submit to an X-ray &#8230; &#8221;</p>
<p>Dang, Ted, now I gotta get another new keyboard &#8230; got morning coffee in this one &#8230; and I&#8217;m alternating between choking and laughing.</p>
<p>Josh S. has a perfectly valid point, th. Mark should have four x-rays of bike riders. The third one should still be of that Dutch-style upright, but there should be a bit of red in the lower lumbar region (where you wind up with compressed vertebra after a couple of Black Hole Sized Pot Holes).</p>
<p>The fourth x-ray should be of a recumbent bike and rider. Here is where there should be NO red in the rider&#8217;s back. As a matter of fact, to show the TRUE comfort of a &#8216;bent, the skeleton of a figure in a blue dress should be shown in THAT x-ray: giving a relaxing back massage to the bike rider.</p>
<p>It is not so much CARS, per se, it is our CAR-centric Society that is the problem. I recall an incident when I was waiting at a stop sign in the far right traffic lane at an intersection. A Phoenix policeman pulled up behind me, honked his horn, then pulled up next to me and told me &#8220;I didn&#8217;t belong out there.&#8221; A true, &#8220;WTF?&#8221; moment.</p>
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		<title>By: Paul</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229657</link>
		<dc:creator>Paul</dc:creator>
		<pubDate>Mon, 11 Apr 2011 01:14:22 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229657</guid>
		<description>The last time the AMERICAN bicycle industry and Shimano came up with an idea for grabbing the &quot;ocean&quot; of those millions of non-cyclists out there, the answer was the &quot;Coasting&quot; bike and it&#039;s shamefully limited marketing and totally ill-advised use of those lacra-spandex stocked sport only bike shops!  Needless to say, the whole &quot;Coasting&quot; concept failed!  I picked up a few coasting bicycles dirt cheap and they have been really reliable and fun to ride.  A whole different type of store MUST be the place to sell proper upright euro-style city bikes, no Treks, Giants, Cannondales, etc.</description>
		<content:encoded><![CDATA[<p>The last time the AMERICAN bicycle industry and Shimano came up with an idea for grabbing the &#8220;ocean&#8221; of those millions of non-cyclists out there, the answer was the &#8220;Coasting&#8221; bike and it&#8217;s shamefully limited marketing and totally ill-advised use of those lacra-spandex stocked sport only bike shops!  Needless to say, the whole &#8220;Coasting&#8221; concept failed!  I picked up a few coasting bicycles dirt cheap and they have been really reliable and fun to ride.  A whole different type of store MUST be the place to sell proper upright euro-style city bikes, no Treks, Giants, Cannondales, etc.</p>
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		<title>By: Mark</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229655</link>
		<dc:creator>Mark</dc:creator>
		<pubDate>Sun, 10 Apr 2011 23:09:13 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229655</guid>
		<description>Interesting comments... Thanks all for writing. 

I am driven by the efficiency of these &#039;human - amplifiers&#039; (aka bicycles :-) ) which for the same energy as walking take up 4 x the distance at 4 x the speed. Like you reading this, I love cycling and look for ways to get bring its benefits to the other 90%.

Yes - infrastructure with, ideally, segregation from cars would be a big help to &#039;blue ocean&#039; folk. In the bicycle industry the only &#039;levers&#039; we have on this are: advocacy, education, presenting an appealing image (!) .. and the design / specification of the bike itself. So this is where I focused (the article was for the Taipei Trade show). Industry people surprisingly agree with the majority of the points, but in discussion are at a loss on how to get from &#039;here&#039;--established routes to profit etc.--to &#039;there&#039;--getting more folk on bikes.

 
Yes, for the few hilly cities - gears and slow climbing are the order of the day, (or ebikes maybe ?). Although mainly flat The Dutch DO have very steep short hills at every canal crossing. But as they ALL have ridden continuously since ~age 3 they just apply a subtle extra pedal force and allow the speed to drop--all so effortlessly. (I was in Amsterdam 2 weeks ago and am always amazed at the universally good riding).

Many people in Europe do commute 10 miles or more, and IF they don&#039;t try to race, they arrive dry. Balancing cooling air speed with effort = no sweat. 

However, multimodal transport is a great solution for longer commutes, ie Bike &gt; train/bus/car &gt; bike using the bike for what it&#039;s best at--shorter distances to avoid congestion, and other forms of transport for the long leg. The bike--and especially folding bike--is ACE at canceling the negative that trains etc. don&#039;t go door-to-door.

The piece was an amalgamation of earlier writings  and FWIW individual pieces are:

&lt;strong&gt;Blue Ocean&lt;/strong&gt;: http://issuu.com/mark77a/docs/notes_mas_taipei09/1
&lt;strong&gt;Imagine: - bicycles as consumer products&lt;/strong&gt; ref: Appl :  http://issuu.com/mark77a/docs/imagine_-_bicycles_as_consumer_products_article/1
&lt;strong&gt;Posture:&lt;/strong&gt; http://issuu.com/mark77a/docs/upright_is_right-the_view_ahead/1

All targeting and &#039;poking&#039; the bicycle industry.

Goodness knows how I got from designing bikes to writing about the bike industry!!  Some may say, &quot;Stick to the day job&quot;  :-)

Mark</description>
		<content:encoded><![CDATA[<p>Interesting comments&#8230; Thanks all for writing. </p>
<p>I am driven by the efficiency of these &#8216;human &#8211; amplifiers&#8217; (aka bicycles <img src='http://www.commutebybike.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' />  ) which for the same energy as walking take up 4 x the distance at 4 x the speed. Like you reading this, I love cycling and look for ways to get bring its benefits to the other 90%.</p>
<p>Yes &#8211; infrastructure with, ideally, segregation from cars would be a big help to &#8216;blue ocean&#8217; folk. In the bicycle industry the only &#8216;levers&#8217; we have on this are: advocacy, education, presenting an appealing image (!) .. and the design / specification of the bike itself. So this is where I focused (the article was for the Taipei Trade show). Industry people surprisingly agree with the majority of the points, but in discussion are at a loss on how to get from &#8216;here&#8217;&#8211;established routes to profit etc.&#8211;to &#8216;there&#8217;&#8211;getting more folk on bikes.</p>
<p>Yes, for the few hilly cities &#8211; gears and slow climbing are the order of the day, (or ebikes maybe ?). Although mainly flat The Dutch DO have very steep short hills at every canal crossing. But as they ALL have ridden continuously since ~age 3 they just apply a subtle extra pedal force and allow the speed to drop&#8211;all so effortlessly. (I was in Amsterdam 2 weeks ago and am always amazed at the universally good riding).</p>
<p>Many people in Europe do commute 10 miles or more, and IF they don&#8217;t try to race, they arrive dry. Balancing cooling air speed with effort = no sweat. </p>
<p>However, multimodal transport is a great solution for longer commutes, ie Bike &gt; train/bus/car &gt; bike using the bike for what it&#8217;s best at&#8211;shorter distances to avoid congestion, and other forms of transport for the long leg. The bike&#8211;and especially folding bike&#8211;is ACE at canceling the negative that trains etc. don&#8217;t go door-to-door.</p>
<p>The piece was an amalgamation of earlier writings  and FWIW individual pieces are:</p>
<p><strong>Blue Ocean</strong>: <a href="http://issuu.com/mark77a/docs/notes_mas_taipei09/1" rel="nofollow">http://issuu.com/mark77a/docs/notes_mas_taipei09/1</a><br />
<strong>Imagine: &#8211; bicycles as consumer products</strong> ref: Appl :  <a href="http://issuu.com/mark77a/docs/imagine_-_bicycles_as_consumer_products_article/1" rel="nofollow">http://issuu.com/mark77a/docs/imagine_-_bicycles_as_consumer_products_article/1</a><br />
<strong>Posture:</strong> <a href="http://issuu.com/mark77a/docs/upright_is_right-the_view_ahead/1" rel="nofollow">http://issuu.com/mark77a/docs/upright_is_right-the_view_ahead/1</a></p>
<p>All targeting and &#8216;poking&#8217; the bicycle industry.</p>
<p>Goodness knows how I got from designing bikes to writing about the bike industry!!  Some may say, &#8220;Stick to the day job&#8221;  <img src='http://www.commutebybike.com/wp-includes/images/smilies/icon_smile.gif' alt=':-)' class='wp-smiley' /> </p>
<p>Mark</p>
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		<title>By: Paul in Minneapolis</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229652</link>
		<dc:creator>Paul in Minneapolis</dc:creator>
		<pubDate>Sun, 10 Apr 2011 14:17:23 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229652</guid>
		<description>What I find needed is more well designed paths that have easy access to all destinations. Minneapolis has lots of trials, but not many are good for transportation to any destination. 

I argree, CARS are the biggest issue.. Stupid people think 1/2 a second is a big deal. 

I find when trails take to close to store, I shop there more often. I only wish they had covered bike parking, where I could load the bike and don my rain cape. 

Quite streets are nice, but all it takes is one stupid motorist to end the enjoyment and make me turn around and spend my money on-line and away from the community I live in.

Comfortable bikes- I have a nice Dutch bike, but I lowered the bars aome to help with headwinds. My commute is only 7 miles, with few hills, but some days the wind can be a bit much.

Our government spends lots of money building BIG roads for cars, but can&#039;t build equally important paths for bicycles and non-mortor travel. This trully sends a message.. So, where do polititions invest their money? Gas stations, auto-insurance, auto reparir????

I broke my leg a few monnts ago.. Ice skating. I found that most (almost all) broken bones are from car wrecks... To all that live with &quot;Helmet law&quot; how does a &quot;full body armor&quot; sound for motorists?</description>
		<content:encoded><![CDATA[<p>What I find needed is more well designed paths that have easy access to all destinations. Minneapolis has lots of trials, but not many are good for transportation to any destination. </p>
<p>I argree, CARS are the biggest issue.. Stupid people think 1/2 a second is a big deal. </p>
<p>I find when trails take to close to store, I shop there more often. I only wish they had covered bike parking, where I could load the bike and don my rain cape. </p>
<p>Quite streets are nice, but all it takes is one stupid motorist to end the enjoyment and make me turn around and spend my money on-line and away from the community I live in.</p>
<p>Comfortable bikes- I have a nice Dutch bike, but I lowered the bars aome to help with headwinds. My commute is only 7 miles, with few hills, but some days the wind can be a bit much.</p>
<p>Our government spends lots of money building BIG roads for cars, but can&#8217;t build equally important paths for bicycles and non-mortor travel. This trully sends a message.. So, where do polititions invest their money? Gas stations, auto-insurance, auto reparir????</p>
<p>I broke my leg a few monnts ago.. Ice skating. I found that most (almost all) broken bones are from car wrecks&#8230; To all that live with &#8220;Helmet law&#8221; how does a &#8220;full body armor&#8221; sound for motorists?</p>
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		<title>By: Michael</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229646</link>
		<dc:creator>Michael</dc:creator>
		<pubDate>Sun, 10 Apr 2011 01:47:17 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229646</guid>
		<description>I found the article interesting, but unrealistic. They might be able to wear suits and ride bikes without sweating in Milan, but how far are they going? A mile or two? I guess if you lived in the city and lived a few blocks from work... How about all of us who live in the US, that was laid out with urban sprawl as part of the plan. Most people live 10+ miles from their jobs. I commute 20+ mile round trip to work over some of the knarliest Ozark hills here in Missouri. I don&#039;t care how slow I could ride, climbing the hills would make me sweat like a PIG! I&#039;m not a fan of Lycra, but after years of feeling like I wet my pants after a long ride, I found Lycra to be pretty nice. And riding bolt upright while heading into a 20+ mph wind on your way home from work is a REAL PAIN. Beig able to drop down and cut through the wind is nice. I am just talking real world friends.</description>
		<content:encoded><![CDATA[<p>I found the article interesting, but unrealistic. They might be able to wear suits and ride bikes without sweating in Milan, but how far are they going? A mile or two? I guess if you lived in the city and lived a few blocks from work&#8230; How about all of us who live in the US, that was laid out with urban sprawl as part of the plan. Most people live 10+ miles from their jobs. I commute 20+ mile round trip to work over some of the knarliest Ozark hills here in Missouri. I don&#8217;t care how slow I could ride, climbing the hills would make me sweat like a PIG! I&#8217;m not a fan of Lycra, but after years of feeling like I wet my pants after a long ride, I found Lycra to be pretty nice. And riding bolt upright while heading into a 20+ mph wind on your way home from work is a REAL PAIN. Beig able to drop down and cut through the wind is nice. I am just talking real world friends.</p>
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		<title>By: Ted Johnson</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229640</link>
		<dc:creator>Ted Johnson</dc:creator>
		<pubDate>Sat, 09 Apr 2011 16:05:34 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229640</guid>
		<description>I admit, it was a cheap shot. But I still enjoyed making it.

Since publishing this article, I&#039;ve been thinking how good an iPhone-of-bikes would be for cycling--whether or not it was made by Apple. I wouldn&#039;t buy one, but millions of faddists would. It would be good for cycling generally. And, you&#039;re right, people would argue endlessly over it. It would be the bike that cyclists love to hate, but more people would be cycling.

Fodder for a future post...

Thanks for your thoughts.

&lt;small&gt;PS: I use a Mac Mini at work, and a MacBook Pro at home. I have a 2nd Gen iPod Nano, and I can&#039;t wait for it to die so I can justify an upgrade--but it just won&#039;t die. I don&#039;t use a smart phone. (I don&#039;t carry any portable electronics on me that I can&#039;t afford to lose or break [i.e. replace] once a year.)&lt;/small&gt;</description>
		<content:encoded><![CDATA[<p>I admit, it was a cheap shot. But I still enjoyed making it.</p>
<p>Since publishing this article, I&#8217;ve been thinking how good an iPhone-of-bikes would be for cycling&#8211;whether or not it was made by Apple. I wouldn&#8217;t buy one, but millions of faddists would. It would be good for cycling generally. And, you&#8217;re right, people would argue endlessly over it. It would be the bike that cyclists love to hate, but more people would be cycling.</p>
<p>Fodder for a future post&#8230;</p>
<p>Thanks for your thoughts.</p>
<p><small>PS: I use a Mac Mini at work, and a MacBook Pro at home. I have a 2nd Gen iPod Nano, and I can&#8217;t wait for it to die so I can justify an upgrade&#8211;but it just won&#8217;t die. I don&#8217;t use a smart phone. (I don&#8217;t carry any portable electronics on me that I can&#8217;t afford to lose or break [i.e. replace] once a year.)</small></p>
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		<title>By: John in MD</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229638</link>
		<dc:creator>John in MD</dc:creator>
		<pubDate>Sat, 09 Apr 2011 12:48:40 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229638</guid>
		<description>I found your article right up to the iBike part interesting. I would just point out that the record companies wanted a LOT more than 0.99 for each song. And if you had been as astute a technology watcher as you are with bicycle trends you would have noticed that Apple&#039;s formats have not been locked down in years. Again, the lockdown was not their idea. The record companies wanted you to pay for each place you listened. Not being able to sync anything but an iPod to iTunes, now that was all Apple.

I think it would be more accurate to say that an iBike would probably be beautiful, very easy to use out of the store, and almost impossible to modify. Pundits would focus on the last point, declare that it would be a failure like all of Apples products are. And before you roll out the old canard that Apple products are more expensive, I would point put that I have yet to see a tablet sell for less than the iPad with similar specs.

I have probably kicked off a Mac/android/windows flame war here.....</description>
		<content:encoded><![CDATA[<p>I found your article right up to the iBike part interesting. I would just point out that the record companies wanted a LOT more than 0.99 for each song. And if you had been as astute a technology watcher as you are with bicycle trends you would have noticed that Apple&#8217;s formats have not been locked down in years. Again, the lockdown was not their idea. The record companies wanted you to pay for each place you listened. Not being able to sync anything but an iPod to iTunes, now that was all Apple.</p>
<p>I think it would be more accurate to say that an iBike would probably be beautiful, very easy to use out of the store, and almost impossible to modify. Pundits would focus on the last point, declare that it would be a failure like all of Apples products are. And before you roll out the old canard that Apple products are more expensive, I would point put that I have yet to see a tablet sell for less than the iPad with similar specs.</p>
<p>I have probably kicked off a Mac/android/windows flame war here&#8230;..</p>
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		<title>By: Gear</title>
		<link>http://www.commutebybike.com/2011/04/08/the-blue-ocean-trilogy-cycling-for-the-other-90-of-us/comment-page-1/#comment-229634</link>
		<dc:creator>Gear</dc:creator>
		<pubDate>Sat, 09 Apr 2011 10:15:16 +0000</pubDate>
		<guid isPermaLink="false">http://www.commutebybike.com/?p=10130#comment-229634</guid>
		<description>Cars keep more people from bicycling. Just ask any non cyclist, they will tell you that the number one reason they don&#039;t cycle is cars. Absoutly no one I&#039;ve asked has replied that they stay away from bicycling because they are intimidated by the bikes that other riders are on. CARS.</description>
		<content:encoded><![CDATA[<p>Cars keep more people from bicycling. Just ask any non cyclist, they will tell you that the number one reason they don&#8217;t cycle is cars. Absoutly no one I&#8217;ve asked has replied that they stay away from bicycling because they are intimidated by the bikes that other riders are on. CARS.</p>
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