Dear Motorist transpired after a personal friend of mine was hit and killed while cycling on the road. Truthfully, this is something that has greatly shaken me up and I have yet to get back on my bike. Instead, I have turned my focus to gathering the assets that I have to develop the Dear Motorist campaign to encourage both motorists and cyclists to do better. I am fortunate to work for ENDEVR™, a company that manufactures MyID™, an evolved medical identification bracelet that keeps your medical information current and up to date. Having the full support of my company has been something I have been grateful for. They understand better than anyone the importance of being safe on the road. My firm goal with Dear Motorist is to save the life of at least one cyclist. I feel we can accomplish this goal by:
- Creating an understanding that we are more than just cyclists
- Creating the understanding that as cyclists and motorists, we both can do better
- Ensuring that everyone has the proper equipment: highly visible clothing, a medical identification bracelet, and a helmet
- Continuing to improve education and the infrastructure of cities to be inviting to cyclists
Truly, the more the video is shared, the more I hope that motorists have the chance to see these individuals reading their letters. At the time of filming, all ten of the individuals who are reading the letters had just lost a close friend the week before while he was out cycling and was struck from behind.